"SUBARU" is a Japanese word meaning "unite." It is also a term
identifying the Pleiades
star cluster in the constellation Taurus that
includes six stars visible to the average eye. According to Greek
mythology, Atlas' daughters turned into this group of stars.
In 1953, five Japanese companies merged to form Fuji Heavy Industries Ltd. The new corporation adopted the "Subaru" cluster of stars as its official logo for its line of automobiles. Today, Fuji Heavy Industries is a global transportation conglomerate.